What is Branding and How Does it Affect Your Business?

The purpose of branding is to set yourself apart from the crowd. Depending on your business this can be very important since there could be hundreds or even thousands of people literally selling the same exact products or services you are. This is especially true in the network marketing world.So the question becomes why buy from you? If there are hundreds or thousands of people selling the exact same products or services your personal branding is what makes you stand out. I may know a few people that offer your products. If I decide that I need a product you offer, branding is what will make me choose you over someone else.Things like the golden arches of McDonald’s and the swoosh for Nike are only a piece of what can make up someone’s brand. In fact there is more to a brand than a logo and a website.Your brand also needs to include you. This would be personal branding. As times have changed this piece of the branding package has also changed and become more and more important. People no longer want to purchase from large faceless corporations. They want to know who they are buying from. Even very large companies have found this to be the case and they are encouraging employees to get out and give their company a friendly face.Branding is largely about consistency in your message. It can also include your look and how you present what you have to offer. Branding also involved your unique message. Your message may include a story as to why you are involved in your business. It may be an additional service that you offer that is not offered by someone else in your industry. It may be that a piece of all your proceeds go to help a specific charity organization.But your branding needs to include something that is unique to you. Some people even make the way they dress part of their branding. Maybe they always wear their company colors when they go out networking or to training seminars.I know people that always wear the same color, or maybe they always wear a hat. Some people that sell jewelry are never seen in public without a full set of accessories from their own supply. So they are a walking billboard for their products and they are known for having great accessories.Then when you combine your message, your look, your logo and even the clothing you wear when you are representing your company your branding will help you stand out from the crowd.Having a well developed brand also makes it easier to market your company since you never have to worry about what to say or what your message is. Since you have defined what makes you unique and why you are the best choice when someone wants what you offer, you always have the right message. You are prepared with a consistent message that is easy for your audience to understand. This makes it easy for them to understand your value.With the proper branding, both personal and business branding, you will be able to stay at the front of your potential customer’s thoughts when they think of your industry. Then when they are ready to purchase they will not even consider anyone but you.

How Does It Feel to Have a Professional Business Brand Designed for Your Company?

What if you could instantly get credibility, confidence and satisfaction that people in the business world are going to take your company seriously? A professional business brand can do just that for you. Forget about revenues, visibility and brand recognition just for this article, a professional business brand designed especially for you is going to make you feel damn good!Remember what it was like to get a new pair of shoes? You felt like you could run like the wind – and you told people you could do it. How about a new pair of perfectly fitting jeans or your letter jacket in high school? It made you actually want to go to school to show them off, didn’t it? Having a professional business brand designed for your company makes you feel the same way.What this is all about is confidence and feeling good about yourself, and a professional business brand (your company identity, marketing materials, your web site – everything that’s got your business name on it) is going to give you confidence every time you meet with someone, every time you attend a networking event, give a customer some marketing materials or point a prospect to your web site. A unique business brand designed by a professional designer means you’ve got look all your own, especially created for you. You know you’re going to stand out from the crowd and look professional, and that’s going to make you look and feel like a million bucks. The other players in your industry that got a quick and cheap logo and business cards can’t say that – they’ll all look average and feel average.Do you attend networking events? If you do you’re bound to run into competitors, and all of you are going after the same clients. Wouldn’t you like to have the confidence and peace of mind knowing that you have something that will help you stand out and be remembered? Having a professional brand designed by experts is like your secret weapon, the great equalizer to level the playing field. Wouldn’t it be great to have that swagger, that spring in your step that let’s everyone know that you’re riding high? You’d start loving to go to networking events and sharing your business brand with everyone you meet – guaranteed.Having a professional brand and marketing materials means never having to make excuses again to people because you’re embarrassed about your business image. You’ll never feel you have to say, “Oh, we’re having that worked on”, or “This is a temporary business card until we get a real one later”. No more anxiety about giving out information about your business and no more apprehension about approaching people because you don’t feel you’re professional enough. How great would you feel knowing that every time you hand someone marketing information about your business they are going to be impressed?Have you ever had someone look at your business card or brochure and say, “WOW, that’s nice”? How would that make you feel?Let’s take a look at what it’s like not to have a professional business brand.What if you don’t have a professional business brand? Maybe you’ve designed your own business identity and marketing materials, or you went the cheap and quick route. Do you sometimes feel reluctant to promote, network and sell your business as much as you can because of your image isn’t as good as you’d like, or it’s not as good as your competitor’s? If you had a business identity that was professional how would that change how you feel and what you do?A mediocre business brand is a lot like a bad comb-over; you know it looks bad, everyone else knows it looks bad, but no one is going to tell you.If you had a professional business brand, what would that look like and feel like?Imagine having a professional brand that’s going to set you apart from the rest of the competition. You’re going to look unique aren’t you? Beyond the extensive monetary benefits of having a professional business brand, you’re going to:Be eager to share your new brand and your business to your friends and family – everyone you meetHave hope and excitement in your business again, or have a new look to start your budding businessFeel like you can take on competition that may be bigger or more established that youAcknowledge that while you felt “small time” before, you’re now feeling “big time”Say “goodbye” to anxiety, uneasiness and apprehension in promoting your business. No more reluctance.Feel self-assured knowing that people are going to take you and your business seriously
As a last point, an interesting phenomenon happens when you feel better about business: it’s easier and more fun to promote your company, the easier and more fun the more aggressively you promote it, the more you promote the more sell the more you grow your business. That’s got to sound good to you.If your business brand isn’t where you want it to be, and you’re looking to get that confident, enthusiastic competitive edge over your competitors, do something about it today and invest in your company’s professional brand. You’ll look good, you’ll feel better and you’ll perform the best than you ever had before.

The 7C’s of Branding

So, you want to attract more business, right? To stand out from the crowd and be seen as unique and special, start with the items listed below to assess your present circumstance and gauge your future ability to increase business while Building Your Brand.The purpose for the steps listed is to build a strong foundation for success. Similar to building a house, we must first construct the foundation. This ‘platform’ will enable you to create from strength and will supply you with a multitude of options for building your ‘dream home’. A strong brand is the springboard for this strategy.1. Clarity:Take the time to discover what makes you different. Do this with a professional who can assist you in new ways of looking at your business and yourself. Make a list of five to ten key strengths. When you know what makes you special you are able to move forward and build a platform for success based on these you-nique factors. Your business will now have structural integrity and will congruently increase your attraction quotient. Niche markets will be easier to identify.2. Communication:Once your you-nique qualities are discovered, it is much easier to speak to your audience clearly and in a way that they can hear you. Your communications will become less stressful and more likely to hit your intended target. A clear path will begin to unfold. Create a tagline or ‘personal mantra’ to easily state your you-nique qualities and benefits. Practice with a mentor until you find the best one. Create a plan for communicating to your audience (such as direct mail, advertising, promotions) and begin to implement.3. Consistency:With steps 1 & 2 complete you are now able to be consistent in your continuing campaigns to educate future prospects. Apply your new mantra language to every piece of your promotional and/or collateral material. Formulate tangible business practices; review and plan your vision for developing business, and your business model, so clients can rest assured that you will deliver in a reliable fashion. All visual communications should clearly link together as well, and elements mentioned above will be put into practice.4. Credibility:Consistency in product, product delivery and all corporate communications will lead to credibility in the marketplace. This cornerstone to success stands firmly on the shoulders of the previous steps you have taken. Internal and external experiences of your business should align. Measure your effectiveness through client feedback. Gather client testimonials to integrate into materials for promotion. Continue to tweak and adjust to meet your market’s needs.5. Creativity:Another important element is your creativity in fulfilling and building a brand. It is a challenge to present your business in innovative ways that will continue to attract more potential clients. Utilizing the steps above, staying creative is much more likely to occur. Have fun and think out of the box. Enjoy this exercise and you will play the game to win! How can you stimulate your creativity?6. Connection:Always remember what it is like to be a consumer of your goods. Put yourself in your clients’ shoes at every juncture to test the viability of your choices. Will it serve the client in a way that they will appreciate? If not, how can you steer the ship in that direction? Hold focus groups if possible. Take a client to lunch and ask for an honest review. We do not operate in a void. Our audience must relate to us as we grow and develop. Client retention depends on it.7. Competencies:In order to remain competent at our endeavors we must continue to grow and learn. To give our clients what they deserve we must evolve and educate ourselves to be on the cutting edge of innovation in our industries. Love to learn and think in new ways and your knowledge will keep you ahead of the crowd. Always look forward while measuring the past, and learn wherever you can. Join organizations, hire the best, find mentors, coaches and advisors to assist. Share these experiences with staff and colleagues to stay engaged and energized.Utilizing and reviewing these principles on a continuous basis can yield the results you desire. This information can also be an excellent method to review with your marketing professionals to insure correct application while building additional strategies for your business development. Strength in Branding is indeed a pivotal element for success.

How to Save Money on Food and Drink Yet Eat and Drink Better

It is sometimes amazing how much we money we spend on eating and drinking without even realizing it. Even just snacks and sodas and coffees can add up shockingly fast. It turns out you probably can eat and drink better without spending lots of money and in fact saving money.

Keep a log for a couple of weeks of where you spend money on food and drink. It doesn’t have to be anything formal, just take notes, and you’ll probably be surprised. You should see places you can save money without cutting back.

One place lots of money is spent is on soda, coffee, and similar drinks especially when in the office. I put a little mini refrigerator, about 30 dollars, in my office and I buy sodas by the case from Sams club instead of across the street now. It paid for itself in about 6 weeks, and the soda is the same! No compromises here.

I also found I was spending over $1000 a year on cups of coffee! I now make better coffee in my office for far less money. Yes, I’ll still go to the local coffee shop if I want to get out of the office and hangout somewhere, usually with my laptop, but if I just want coffee I make it myself and it’s better coffee too.

Most days I bring lunch to the office. It saves a lot of money and I have a healthier and usually tastier lunch.

I still do go out. I splurge on expensive meals for example. But I can eat and drink as well or better in my day to day life and save money easily.

The Business Realm – How a Business Plan Can Help Your Success

They say; failing to plan, is planning to fail! A plan is what you need in order to succeed in life. Going by the flow may seem like a convenient option at first, but when you figure out that you have not planned beforehand for the challenges life throws at you, failure might be inevitable.

Similarly, for a business, creating and implementing a business plan is a major reason of surviving in the competitive market of the 21st Century. However, most entrepreneurs or firms are not properly familiar with why they need a business plan. Let us talk about the importance of a plan, for existing as well as new businesses, today.

The Importance of a Business Plan:

Mapping the Future:

One of the biggest reasons you need a plan is that it helps you in preparing for the future. You can set goals, develop techniques to achieve and set a mission statement for your business. This helps you to set your business on the right track.

Building the Foundation:

A business plan helps in building the foundation of a company. You have a detailed summary of what you need to follow and how you are going to run your business. Once you know the way you want to run a business, the rest becomes quite easy.

Regular Performance Check:

Creating a plan can help you in keeping the regular performance of your business in check and changing your operational methods accordingly.

Secure Funding:

One of the main reasons why idealistic businesses build a plan is because it is a secure way to protect your funding. You can calculate the previous spending, diving your funds on different tasks and take out an estimate of what you will earn in the future.

What Kind of Business Plan Do You Need?

There are mainly two types of businesses – one which already exists and a newly established. For a newly started business, the best way to develop a plan is to aim for a one-page business plan.

A robust and detailed plan will just take your attention of the other important things you need to take care of in the initial start-up stage, for example, marketing strategies.

On the other hand, an existing business needs to sketch out how they performed in the past and then build a detailed plan for the future, with a vision to achieve an objective.

The Final Verdict:

Having a business plan is one of the most important steps a firm might take, in order to keep a track of the present performance, and sketching out what the company needs to achieve in the future. Business plans can help a firm create a mission statement and then follow it until they stand on a firm foundation and years of experience.

How an Effective Presentation Can Boost Your Business?

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

Worker Shortage Might Be Excellent News For The Economy

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Importance of Restaurant Marketing Agency

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

Uses of Silicon Carbide Ceramics in Different Industries

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

How Cromacoin Functions to Enhance Businesses Productivity?

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.


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