What if you could instantly get credibility, confidence and satisfaction that people in the business world are going to take your company seriously? A professional business brand can do just that for you. Forget about revenues, visibility and brand recognition just for this article, a professional business brand designed especially for you is going to make you feel damn good!Remember what it was like to get a new pair of shoes? You felt like you could run like the wind – and you told people you could do it. How about a new pair of perfectly fitting jeans or your letter jacket in high school? It made you actually want to go to school to show them off, didn’t it? Having a professional business brand designed for your company makes you feel the same way.What this is all about is confidence and feeling good about yourself, and a professional business brand (your company identity, marketing materials, your web site – everything that’s got your business name on it) is going to give you confidence every time you meet with someone, every time you attend a networking event, give a customer some marketing materials or point a prospect to your web site. A unique business brand designed by a professional designer means you’ve got look all your own, especially created for you. You know you’re going to stand out from the crowd and look professional, and that’s going to make you look and feel like a million bucks. The other players in your industry that got a quick and cheap logo and business cards can’t say that – they’ll all look average and feel average.Do you attend networking events? If you do you’re bound to run into competitors, and all of you are going after the same clients. Wouldn’t you like to have the confidence and peace of mind knowing that you have something that will help you stand out and be remembered? Having a professional brand designed by experts is like your secret weapon, the great equalizer to level the playing field. Wouldn’t it be great to have that swagger, that spring in your step that let’s everyone know that you’re riding high? You’d start loving to go to networking events and sharing your business brand with everyone you meet – guaranteed.Having a professional brand and marketing materials means never having to make excuses again to people because you’re embarrassed about your business image. You’ll never feel you have to say, “Oh, we’re having that worked on”, or “This is a temporary business card until we get a real one later”. No more anxiety about giving out information about your business and no more apprehension about approaching people because you don’t feel you’re professional enough. How great would you feel knowing that every time you hand someone marketing information about your business they are going to be impressed?Have you ever had someone look at your business card or brochure and say, “WOW, that’s nice”? How would that make you feel?Let’s take a look at what it’s like not to have a professional business brand.What if you don’t have a professional business brand? Maybe you’ve designed your own business identity and marketing materials, or you went the cheap and quick route. Do you sometimes feel reluctant to promote, network and sell your business as much as you can because of your image isn’t as good as you’d like, or it’s not as good as your competitor’s? If you had a business identity that was professional how would that change how you feel and what you do?A mediocre business brand is a lot like a bad comb-over; you know it looks bad, everyone else knows it looks bad, but no one is going to tell you.If you had a professional business brand, what would that look like and feel like?Imagine having a professional brand that’s going to set you apart from the rest of the competition. You’re going to look unique aren’t you? Beyond the extensive monetary benefits of having a professional business brand, you’re going to:Be eager to share your new brand and your business to your friends and family – everyone you meetHave hope and excitement in your business again, or have a new look to start your budding businessFeel like you can take on competition that may be bigger or more established that youAcknowledge that while you felt “small time” before, you’re now feeling “big time”Say “goodbye” to anxiety, uneasiness and apprehension in promoting your business. No more reluctance.Feel self-assured knowing that people are going to take you and your business seriously
As a last point, an interesting phenomenon happens when you feel better about business: it’s easier and more fun to promote your company, the easier and more fun the more aggressively you promote it, the more you promote the more sell the more you grow your business. That’s got to sound good to you.If your business brand isn’t where you want it to be, and you’re looking to get that confident, enthusiastic competitive edge over your competitors, do something about it today and invest in your company’s professional brand. You’ll look good, you’ll feel better and you’ll perform the best than you ever had before.